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Task
Manager
by Jennifer Huber
Survey
Says
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As
we were putting this issue together, the first responses
from our latest survey started trickling in. Surveys help
us keep in touch with you, our readers. You tell us what
you do, what you buy, and whom you buy from, and we use
the results for a variety of purposes. For instance, our
sales representatives present the information gleaned
from surveys—what kinds of products you buy and what kinds
of industries you work in—to our advertisers, so they
know their ad campaigns are reaching their target audience.
As
managing editor, I’m not terribly interested in the numbers.
I skip the multiple-choice answers and head to the comments
section. Reading the comments gives me insight into what’s
working in the magazine. Overall the message from this
year’s survey is clear: stick with what you’re doing.
Michael Coulson wrote, "Circuit Cellar reminds
me why I got into this business. The dull, dry environment
of work, with its overuse of processes and procedures,
can be left behind while raw creativity is allowed to
flow, i.e. how can I make this device better, faster,
more powerful, more efficient? How can I make this thing
really sing?"
Many
of you remarked about the usefulness of our project articles,
because they include the code and schematics necessary
to really learn from them. One respondent noted, "I
like the detail the authors include in their articles,
they generally don’t just gloss over the difficult or
the easy part." A few of you specified that you’ve
found the solutions offered by our authors helpful in
your own designs. I think that’s what sets Circuit
Cellar apart. We don’t just want to entertain you
with ideas; we want you to be able to apply the techniques
presented.
"CCI’s
‘inside the box still counts’ attitude drew me into believing
that microprocessor technology was accessible, adaptable,
and usable in everyday life," wrote Allan C. Lane.
"The end-to-end approach is a refreshing change from
the partial, incomplete, or intentionally ‘crippled’ examples
often given by other magazines or vendors."
In
particular, many of you mentioned that you enjoy reading
about the projects entered in our design contests, both
on our web site and in the magazine. Those of you who
have entered some of our contests noted that they inspired
you to try a new application or a new part that you might
not have tried otherwise. Your continued interest and
participation in the contests are what help us attract
sponsors for future design contests. Manufacturers have
realized that, if they want to launch a product, there’s
no better audience than the engineers who read Circuit
Cellar.
In
the survey, a number of you reflected on the years of
great articles, noting that you’ve subscribed since the
first issue came out. Some of you also mentioned that
you were hooked early on by Steve’s column in Byte,
and haven’t missed an issue of Circuit Cellar in
our 15 years of publication. We appreciate your comments
and take pride in your loyalty.
On
behalf of the entire Circuit Cellar staff, I would
like to thank everyone who participated in the survey.

jennifer.huber@circuitcellar.com
Published:
September 2003