ESC - Silicon Valley, McEnery Convention Center, San Jose, CA, Conference: April 14-18, 2008, Expo: April 15-17, 2008
Learn Today, Design Tomorrow
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Join us at ESC, where the global design engineering community gathers to learn, collaborate and celebrate innovation! This year our in-depth technical conference focuses on 15 topics that affect your designs. Take advantage of this and our Full-Day tutorials to address all of your engineering needs.

Check out the 2008 Conference Catalog:
2008 ESC Conference Catalog

BEST VALUE
The All Access Pass offers full access to over 200 sessions, Career Fair, the 20th Anniversary Party, Booth Crawl and more! Register TODAY and save $200 off the on-site pricing. Don't forget to use Priority Code: UX19

MSP430 Day - Don't miss out on the great opportunity from Texas Instruments and Arrow! Learn more about the world's lowest power microcontroller, TI's easy-to-use ultra low-power MCU family of MSP430 products. Meet the experts at Texas Instruments' popular worldwide series of lunch-and-learn style demonstrations. Attend and learn how to use the MSP430, get the latest product updates, technical demonstrations and receive a FREE eZ430-RF-2500, the latest low-power wireless development tool ($49 value).

Intellectual Property Symposium
How can you write better patents and design better SoCs? Pay an additional $400 with your All Access Pass or 3-Day Pass and find out!

EE Times ACE Awards
Join us on Tuesday, April 15th for a night of celebration for the creators of technology.

Free Exhibits Pass - Today is your day to learn what will influence your for the rest of the year. Register online by April 9th and receive your FREE Exhibits Pass^. Your exhibits pass gives you access to the exhibits floor, sponsored training sessions, our keynote and special events.

The Disruption Zone - Is one of many features/events that make up ESC Silicon Valley, taking place April 14-18th at the McEnery Convention Center in San Jose. The Disruption Zone began two years ago when the ESC management team set out to find vendors who could deliver "disruptive" technologies. The key criteria of disruptive, in our eyes at least, is that the technology must be 10X better than any competitive technology. It also had to be delivered around the ESC timeframe. Note that there's a good chance you've never heard of any of the Disruption Zone companies, and that's okay. That's one of the reasons we want to give them a forum to establish themselves.

One such company is Fluffy Spider Technologies. They will be unveiling a host of new technologies at ESC that, when combined, definitely qualify as disruptive. For example, the company has developed a more natural user interface than anything that's available. It lets users work with the on-screen elements by drawing on the screen in a language, and selecting with their fingers. That's in addition to an innovative embedded special effect library, and a video UI tool that allows video to be placed on customized on-screen buttons.

Taray is debuting a product called 7Circuits, which is an FPGA I/O synthesis tool that improves a design team’s productivity by reducing the time needed to create FPGA pin assignments which are optimized for both the FPGA and the printed-circuit board. The technology employs a set of user-defined logical, physical, and electrical constraints to synthesize the FPGA pin-outs. The results are produced in minutes and, according to the company, are demonstrably superior to manual methods. For designs that include 15 to 30 FPGAs, productivity improvements of between 10x and 20x have been demonstrated.

A third vendor in the Disruption Zone is Sundance DSP. The company is releasing a new version of PARS that supports RTW-Embedded Coder (RTW-EC). This product allows a Simulink model to be mapped onto real multi-DSP/FPGA hardware without the embedded application developer having to write a single line of C or VHDL code. This drastically reduces a developer's time to deployment.

Teardowns — We have let our curiosity at ESC Silicon Valley get the best of us and we are doing three teardowns to see what is inside today's hottest technology. Live on stage, we will be tearing apart the Sony Rolly, the Gibson Robot Guitar and a Sony OLED TV.

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Register today for your FREE exhibits pass^ or for your All Access Pass (save up to $200 on registration as compared to the on-site price of $2,695). Use Priority Code: UX19



^ You must activate your pass online by April 9th or bring this pass with you on-site. A $95 on-site registration fee will be applied without this pass or pre-registration.

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